Welcome! I'm Martha.
I’m a business mentor and creative strategist. After a decade building and scaling startups, I now help founders and executives grow their businesses with strategy and intention. I’m passionate about entrepreneurship, wellness, and mindfulness, and guiding leaders to lead with focus and impact.
Approach
I bring a cross-disciplinary vantage point, combining strategic breadth with operational depth. My approach is rooted in my experience as a founder, MBA, CPA (Big 4), and scientist.
Areas of Expertise
- Business Strategy & Startup Methodology
- Marketing & Brand Positioning
- Sales and Go-to-Market Strategy
- Finance & Accounting Oversight
- Product Management (SaaS, Hardware, and Service)
- Founder & Leadership Mindset + Wellbeing
How We Work Together
I act as a sounding board, strategist, and growth partner to help founders and leadership teams to scale their business intentionally and effectively by aligning vision with execution. Together, we clarify priorities, uncover blind spots, and create strategies to drive the most impact. In short: I help leaders make confident, informed decisions and build businesses that thrive from the inside out.
- MASTERS OF BUSINESS ADMINISTRATION (MBA), LAZARIDUS SCHOOL OF BUSINESS, 2015
- CHARTERED PROFESSIONAL ACCOUNTANT (CPA), CPA ONTARIO, 2019
- BACHELORS OF BIOLOGICAL AND MEDICAL SCIENCES (BMSC), WESTERN UNIVERSITY, 2013
- WELLNESS IN THE WORKPLACE CERTIFICATION, MCMASTER UNIVERSITY, 2023
- MINDFULNESS IN MODERN SOCIETY, MCMASTER UNIVERSITY, 2023
Startups
- B2B Hardware - Bartesian (cocktail appliance)
- B2B2C SaaS - Habitly (white label video platform)
- B2B SaaS - Skillswave (marketplace)
If you’re curious about working together, contact Martha here: